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Our mission is to empower the people using data science.
Since 2005, we’ve dedicated ourselves to transforming the online shopping landscape, empowering readers to make informed decisions. We are a diverse team of journalists, technologists, futurists, philosophers, artists, and activists, committed to transparency and consumer advocacy.
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The rigged system relies on hidden information and backdoor deals between brands and publishers. When publishers skew toward profits vs. honest journalism, the consumer loses. We believe the best way to create change is through total commitment to transparency.


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Everyone’s gotta eat. The fact is, we have to make money somehow. Otherwise, the lights go out, and some of us get scared. But we can’t make everything we do be about the greenbacks. There’s more to life than just the bottom line, and that means we’re doing things a little differently.






































